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At Hope we have used Outreach.com for several pieces of promotional material. They provide churches without a design department the opportunity to have some of the benefits of modern day graphic design.
BUT, when I receive their recent mailer containing Easter materials I almost fell off my chair. Check out this postcard that you can send out to your community to encourage them to come to church.
Here’s the suggested text for the back of the postcard:
The “Me Generation”, MySpace, iPods, Internet sites that instantly recognize your login and preferences—in this day and age the focus seems to be on Self. And, sometimes we question whether that’s a good thing. But, on an Easter long ago, even God made it all about you. Jesus came to earth out of a great love—for you. Join us this Easter at (Church Name) as we make it all about you—in the very best of ways.
AAAAAAAHHHHHHHH!!!!!!! What in the world??
I would feel much better if it was posted as a joke, BUT its not!
You don’t need to be a theological genius to figure out that Easter is not about YOU! Yes, I understand God came, lived, died, and rose again but He did it for HIS GLORY not for some self focused “all about you” promotion!!
At least this one is joke!!
This probably won’t make me “boycott” outreach. We may purchase something from them in the future. But for now I am saddened by what we are holding up as legit theology. And worse yet seek to use that to promote people coming to church.
RANT – over
O.K. – breath, breath.




